The construction industry is a fascinating industry for businesses to operate in. In a general sense, the construction industry is a recession-proof industry. When the economy is booming, the construction industry becomes unusually active in tandem with the expansion plans of existing businesses. When the economy is not doing too well, the government steps in to stimulate economic activities through pump-priming the construction industry. Businesses in the construction industry are also complex in that these can be influenced by many stakeholders, both internal and external to the organization. This book provides insights into the various strategic profiles of construction firms that can serve as a guide to gain a better understanding of the strategic intents of firms in contracting business. This helps to facilitate construction firms to improve their performance in terms of cost, time, quality, client value and profitability. This book is compulsory reading for senior managers of construction firms who are contemplating a review of their strategic intents in the industry, especially from the low cost to the differentiation or the hybrid segment.
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