Suzana B. Rodrigues & John Child 
Corporate Co-Evolution [PDF ebook] 
A Political Perspective

WINNER OF THE GEORGE R. TERRY ACADEMY OF MANAGEMENT BOOK AWARD
2009

‘This superb study of a Brazilian state company’s transition to
private ownership is marvellously comprehensive in its coverage of
the firm’s entire life span and the full spectrum of its
interactions with all aspects of its environment. The outstanding
quality of this volume’s contribution to co-evolutionary thinking
and institutional and political theory has invaluable implications
for culture, politics, identity, learning, and adaptation, making
it an absolute ‘must read’ for all organization, management and
strategy scholars.’

–Christine Oliver, Professor and Henry J. Knowles
Chair in Organizational Strategy, Schulich School of Business, York
University

‘This book by Suzanna B. Rodrigues and John Child is destined to
become a classic study for several reasons. It is an exemplary
study of co-evolutionary case study research, it is one of a very
few longitudinal studies that focus on the interdependencies
between firm evolution and the macro political and institutional
environment and it provides a comprehensive and integrated state of
the art framiing of current co-evolutionary theories and empirical
research, It is a must read for scholars in Organization
Science.’

–Arei Y. Lewin, Duke University, Fuqua School of
Business, Durham NC

‘Corporate Co-evolution is a valuable contribution to the small but
precious collection of studies of long-term change in business
organizations. Tracking the evolution of a telecommunications
company in Brazil over a 27 year period, Rodrigues and Child
perform a delicate balancing act, according equal attention to the
constraining/empowering effects of a changing institutional
environment and to the strategic decisions and actions of the
company’s leaders.’

–W. Richard Scott, Stanford University

Corporate Co-Evolution is a work of major scholarship that
develops broad macro-economic principles of corporate strategy by
examining and analyzing the history and growth of Telemig, a major
Brazilian telecommunications company.

* Analyzes the different domains of the corporate environment –
economic, social, cultural and political – that impact on the
evolution of companies

* Traces the multi-level changes in a major Brazilian
telecommunications company, uncovering the dynamics of change over
the course of 30 years

* Develops a broader contextual and historical perspective that
enriches our understanding of today’s international corporate
environment

* Includes a general introduction to the complex political
factors in the corporate environment that impact the growth of
companies

* Co-authored by internationally-renowned author and business
consultant, John Child

विषयसूची

Series Editors’ Foreword.

Part I: Introduction.

1 Perspectives on Corporate Evolution.

2 The Economic and Political Context of Telecommunications in
Brazil.

3 Scope and Method.

Part II: Historical Co-evolution.

4 Foundations 1953-1985.

5 Politicization 1985-1993.

6 Reconstruction and Demise 1993-2000.

Part III: Multi-dimensional Co-evolution.

7 Organizational Culture.

8 Corporate Identity.

9 Metaphors and Reflective Imaging.

10 The Politics of Learning.

Part IV: Theoretical Development.

11 A Political Interest Theory of Corporate Co-evolution.

Index

लेखक के बारे में

Suzana Rodriguez is a Professor of International Business
and Organization at Birmingham Business School.

John Child is Chair of Commerce at Birmingham Business
School. He is the author of the classic text: Organization and
author or co-author of 18 books and more than 120 articles.