This book presents selected papers on the factors that serve to influence an individual’s capacity in financial decision-making. Initial chapters provide an overview of the cognitive factors affecting financial decisions and suggest a link between limited cognitive capacity and the need for financial education. The book then expands on these cognitive limitations to explore the tendency for overconfidence in decision-making and the interplay between rational and irrational facto...
विषयसूची
Introduction ; Tina Harrison.- Chapter 1: Cognitive drivers of suboptimal financial decisions: Implications for financial literacy campaigns; Hooman Estelami.- Chapter...
लेखक के बारे में
Dr Tina Harrison is the Personal Chair of Financial Services Marketing and Consumption at the University of Edinburgh Business School, UK. She is also the Editor of...