Verena Stickler 
Music and Media Business Enterprise [PDF ebook] 
iBus® – a new business venture for Apple Inc.

Research Paper (undergraduate) from the year 2009 in the subject Business economics – Company formation, Business Plans, grade: 1, London Metropolitan University, language: English, abstract: i Bus® will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet café. i Bus® is a mobile entertainment hub that will tour all of the UK’s finest festivals and gigs. i Bus® will be a magnet for the i Pod generation of today, enabling customers to either download exclusive i Bus® i Tunes, surf the net or purchase first-class Apple merchandise.

i Bus® is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, i Bus® is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today’s increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make i Bus® the sole provider of this service. This fact, in addition to the significant demand of i Pods and i Tunes, presents i Bus® with a chance to seize this window of opportunity and enter into a profitable niche.