This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
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विषयसूची
Advertising Media, Content, Audiences.- Advertising Processing and Reception.- Online Advertising and Communication.- Advertising Effectiveness.
लेखक के बारे में
Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana.Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 293 ● ISBN 9783658187316 ● फाइल का आकार 7.8 MB ● संपादक Vesna Zabkar & Martin Eisend ● प्रकाशक Springer Fachmedien Wiesbaden ● शहर Wiesbaden ● देश DE ● प्रकाशित 2017 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 5080407 ● कॉपी सुरक्षा सामाजिक DRM
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