Originally published in 1996. This study looks at the impact of exchange rate fluctuation on the pricing practices of foreign industries that import into the United States market. It presents several studies of the pass-through behaviour of over 100 disaggregated commodity groups with bi-lateral exchange rates. The book presents analysis of specific competitors and their individual pricing responses to exchange rate changes, adding significantly to pricing theory as well as being useful for marketers in predicting business responses.
€42.55
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 202 ● ISBN 9781351751315 ● प्रकाशक Taylor and Francis ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5329240 ● कॉपी सुरक्षा Adobe DRM
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