Wulf Schiefenhövel & Helen Macbeth 
Liquid Bread [EPUB ebook] 
Beer and Brewing in Cross-Cultural Perspective

समर्थन

“This important volume sheds new light on the social, political, and economic role of beer in society…. Highly Recommended.”—Choice

A Choice Outstanding Academic Book of The Year 2011
Winner of the 2011 Gourmand World Cookbook UK Award

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.

From the introduction:
What made you pick up this book? Was it the thought of that foaming pint while you relaxed in a British pub, a German beer garden, a Czech restaurant, an American or ‘Continental’ bar, on a beach or ski slope or in front of the television at home? Wherever your beer was purchased, in much of the world you would have been offered choice. The choice might only have been between different brand names of bottled beer, or it might have been between a wide range of ales, lagers, wheat and other beers from a cask, a keg, cans or bottles. Even people who do not drink beer will be aware of this diversity….the editors believe that this collation of perspectives on beer will also intrigue many readers in the general public.

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विषयसूची

List of Figures
List of Tables
Preface
List of Contributors

Introduction
Helen Macbeth and Wulf Schiefenhövel

Chapter 1. Natural Ingestion of Ethanol by Animals:  Why?
W.C.Mc Grew

Chapter 2. Healthy or Detrimental? Physiological, Psychiatric and Evolutionary Aspects of Drinking Beer
Peter Kaiser, Gerhard Medicus and Martin Brüne

Chapter 3. Beer: How it’s made – the Basics of Brewing
Keith Thomas

Chapter 4. Interdisciplinary Investigations into the Brewing Technology of the Ancient Near East and the Potential of the Cold Mashing Process
Martin Zarnkow, Adelheid Otto and Berthold Einwag

Chapter 5. Beer in Prehistoric Europe
Hans-Peter Stika

Chapter 6. Beer and Beer Culture in Germany
Franz Meussdoerffer

Chapter 7. Europe North and South, Beer and Wine: Some Reflections about Beer and Mediterranean Food
F. Xavier Medina

Chapter 8. Living in the Streets:  Beer Acceptance in Andalusia during the Twentieth Century
Isabel González Turmo

Chapter 9. The Thirst for Tradition:  Beer Production and Consumption in the United Kingdom
Paul Collinson and Helen Macbeth

Chapter 10. Beer in the Czech Republic
Jana Parízková and Martina Vlkova

Chapter 11. Alcohol Consumption and Binge Drinking in German Fraternities: Anthropological and Social Psychological Aspects 
Gerard Dammann

Chapter 12. Rugby, Racing and Beer in New Zealand: Colonising a Consuming Culture
Nancy J. Pollock

Chapter 13. Beer, Ritual and Conviviality in Northern Cameroon
Igor de Garine

Chapter 14. The Gender of Beer:  Beer Symbolism among the Kapsiki/Higi and the Dogon
Walter van Beek

Chapter 15. Ritual Use of Beer in South West Tanzania
Ruth Kutalek

Chapter 16. Brewing Sorghum Beer in Burkina Faso: a Study in Food Technology from the Perspective of Anthropological Linguistics
François Belliard

Chapter 17. Rice Beer and Social Cohesion in the Kelabit Highlands, Sarawak
Monica Janowski

Chapter 18. Tradition and Change: Beer Consumption in Northeast Luzon, Philippines
Dante Aquino and Gerard Persoon

Chapter 19. Culture, Market and Beer Consumption
Mabel Gracia Arnaiz

Chapter 20. Beer and European Media: Global vs. Local
Luis Cantarero and Monica Stacconi

Glossary
Index

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Helen Macbeth is President of the International Commission on the Anthropology of Food and Nutrition (ICAF) and is an Honorary Research Fellow in the Anthropology Department, Oxford Brookes University. Among other books she has edited or coedited are three volumes in this series, Food Preferences and Taste: Continuity and Change, Researching Food Habits: Methods and Problems and Consuming the Inedible: Neglected Dimensions of Food Choice.

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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 264 ● ISBN 9780857452160 ● फाइल का आकार 3.1 MB ● संपादक Wulf Schiefenhövel & Helen Macbeth ● प्रकाशक Berghahn Books ● शहर NY ● देश US ● प्रकाशित 2011 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 2856586 ● कॉपी सुरक्षा Adobe DRM
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