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Hugh Davidson
Offensive Marketing [EPUB ebook]

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Cover of Hugh Davidson: Offensive Marketing (ePUB)

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

€64.31

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Format EPUB ● Pages 414 ● ISBN 9781136375880 ● Publisher Taylor and Francis ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2488840 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

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