Icek (University of Massachusetts Amherst.University of Massachusetts, USA) Ajzen & Martin (University of Pennsylvania, USA) Fishbein 
Predicting and Changing Behavior [EPUB ebook] 
The Reasoned Action Approach

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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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Format EPUB ● Pages 538 ● ISBN 9781136874727 ● Publisher Taylor and Francis ● Published 2011 ● Downloadable 6 times ● Currency EUR ● ID 2363244 ● Copy protection Adobe DRM
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