Aaron Buckho & Lisa Gundry 
Field Casework [EPUB ebook] 
Methods for Consulting to Small and Startup Businesses

The Purpose and Goals of Fieldwork
The Fieldwork Experience
What It Is and What It Isn′t
Managing the Fieldwork
Managing the Student Consulting Team
Launching the Fieldwork Information Search
Developing Recommendations and the Final Client Presentation
Appendix A: Professionalism, Confidentiality, and Ethical Considerations of Fieldwork
Appendix B: The Role of the SBA/SBI in Fieldwork
Appendix C: Annotated Bibliography of Secondary Sources

Lisa Gundry is Professor of Management in the Charles H. Kellstadt Graduate School of Business at De Paul University, where she teaches courses in Creativity in Business, Entrepreneurship & New Venture Management, and Entrepreneurship Strategy.  She is Director of the Leo V. Ryan Center for Creativity and Innovation at De Paul.  The Center offers programs on creative discovery and business innovation to the academic and business communities.   Dr. Gundry was awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She has also received the De Paul University Excellence in Teaching Award.    Her most recent book is entitled, Breakthrough Teams for Breakneck Times: Unlocking the Genius of Creative Collaboration (Dearborn Pub: 2001, with L. La Mantia). She is also co-author of Blueprints for Innovation, with Charles W. Prather, 1995, Amacom, and Field Casework:  Methods for Consulting to Small and Start-up Businesses, (Sage with A. Buchko, 1996). Dr. Gundry has published numerous articles in journals including, Journal of Business Venturing, Journal of Management, Journal of Business Ethics, Human Relations, Journal of Small Business Management, IEEE Transactions on Engineering Management, International Journal of Entrepreneurship and Innovation, Journal of Enterprising Culture, Journal of Developmental Entrepreneurship, and Organizational Dynamics. She conducts research on issues related to innovative processes in organizations, entrepreneurial growth strategies, and creativity in business. Her work has been featured in media such as The Wall St. Journal, Newsweek, Business Week, Chicago Tribune, Crain’s Chicago Business.