Abel Adekola & Bruno S. Sergi 
Global Business Management [EPUB ebook] 
A Cross-Cultural Perspective

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This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi’s text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.

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Bahasa Inggris ● Format EPUB ● Halaman 327 ● ISBN 9781317128106 ● Penerbit Taylor and Francis ● Diterbitkan 2016 ● Diunduh 3 kali ● Mata uang EUR ● ID 5310410 ● Perlindungan salinan Adobe DRM
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