Adel I. El-Ansary & Robert W. Palmatier 
Marketing Channel Strategy [EPUB ebook] 
An Omni-Channel Approach

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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and service...

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Bahasa Inggris ● Format EPUB ● Halaman 402 ● ISBN 9781000650457 ● Penerbit Taylor and Francis ● Diterbitkan 2019 ● Diunduh 3 kali ● Mata uang EUR ● ID 7116424 ● Perlindungan salinan Adobe DRM
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