If we trust someone we put ourselves at risk, but we do so
voluntarily. In business there may be no way of clinching that deal
without engaging in that personal risk, but to deny or externalise
that risk is to enter the world of blame and misuse of power. This
book reconnects our intuitive understanding of trust with the roots
of business risk.
When there is a strong enough trust between parties in a business
environment, you can:
* Be aware of far more of the workings of the environment,
including how to generate value for other stakeholders
* Strengthen business relationships which help to deal with
unimagined opportunities and contingencies
* Understand how to develop lean business processes without
unnecessary or counterproductive management activities
* Manage business risks that could otherwise play havoc with the
business
When business people deny the importance of trust, when some of
their business relationships become cynical and exploitative, then
a cycle is formed: lack of trust leads to cynical actions and
cynical actions lead to a further erosion of trust. In this book,
Aidan Ward and John Smith teach how to trust others and pinpoint
real ris k in business.
Daftar Isi
Preface.
Glossary.
An Introduction to Trust.
PART 1: AUTHENTIC TRUST IS THE GOLD STANDARD.
1. Authentic Trust.
2. The Authentic Trust Benchmark.
3. The Application of Authentic Trust.
PART 2: NETWORK TRUST.
4. Network Trust in Action.
5. Radical Strategies for Networks of Value.
6. A World Running on Network Trust.
7. Building Network Trust in an Adversarial World.
8. Network Trust and Federation.
PART 3: AUTHORITY
9. The Crucial Link between Authority Trust and Business
Risk.
10. A Case Study in Authority Trust and Insiitutions: When
POSIWIDS Collide.
PART 4: COMMODITY TRUST.
11. The Commodity Trust Deal and its Effects.
12. Commodity Trust and Radical Brand Solutions.
13. Commodity Trust in Contracts.
PART 5: MANAGING THE DIFFERENT SORTS OF TRUST.
14. The Philosophy of Managing Risk.
15. The Cultural Foundations of Trust.
16.Working with Trust, Power and Risk.
Annotated Bibliography.
Index.
Tentang Penulis
About the Authors
Aidan Ward and John Smith are partners in Antelope Projects Ltd, a business risk management consultancy with a prime interest in authenticity and trust.
Aidan Ward has a background in large software projects and application architectures. For the last seven years he has run Antelope Projects, working within a network of distinguished specialists in many fields to bring out issues of trust and risk management in a proper context. Aidan is the author of many papers on the application of risk management insights in particular domains and of the Scimitar Risk Management System.
John Smith moved into retail systems from aircraft engineering, designing and implementing some of the earliest EPOS systems. He has successfully used Antelope’s SCIMITAR methodology in business projects in many parts of the world and in many cultures. Its adaptability and the ease with which it accommodates cultural context is a ceaseless source of wonder to him. John is a published author in his own genre, cliché fiction.
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