Penulis: Alan Poling

Psychology: A Behavioral Overview is an introductory text with an orienting per- spective that is frankly behavioral rather than eclectic. This focus is made quite clear in the first chapter of the b …

vii Drugs and sex are two topics about which most people have strong opinions and weak understanding. Knowledge of each can be gained in many ways, all with associated rewards and risks. Like all tex …

The branch of clinical psychology known as behavior modification or, synonymously, applied behavior analysis, has grown substantially from humble beginnings in the 1960s. Many colleges and universiti …

By the end of his long life, B. F. Skinner (1904-1990) had become one of the most influential and best known of psychologists (Gilgen, 1982; Heyduke & Fenigstein, 1984). An important feature of the a …

We humans are faced with an interesting problem: That which we think we un- derstand the most-our own behavior-we probably understand the least. On the eve of a new millennium. the planet is beset by …

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