This updated edition provides managers with a practical guide
focused on the particular management needs for research and
development in biotechnology and pharmaceutical industries. It
offers a way to improve the quality of interactions and creativity
output in R&D, with real life case studies to illustrate key
points.
Daftar Isi
Preface to the Second Edition ix
Acknowledgments xiii
1 Introduction 1
2 Condition of Being Different 19
3 Understanding What Motivates You and What Motivates Others 37
4 Understanding Your Leadership Style and That of Others 70
5 Communicating Effectively 88
6 Dealing with Conflict 124
7 Creativity: Influence of Structure, Size, and Formal Systems 145
8 Project Management 167
9 Discerning and Assessing Organizational Culture 196
10 Leading Change 222
Index 241
Tentang Penulis
Alice M. Sapienza, a scholar and strategic consultant to biomedical firms, explains the special issues of concern to these firms and some of the pressures on their leadership to invest in and manage R&D resources wisely. She provides a conceptual foundation for understanding the technology life cycle and supplies tools with which the leadership team can.
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