Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris, France). His publications include Rumor and Rumor Control: A Manager”s Guide to Understanding and Combatting Rumors (2004) and Marketing Communication: New Approaches, Technologies, and Styles (edited, 2005).
13 Ebooks oleh Allan J. Kimmel
Allan J. Kimmel: Ethical Issues in Behavioral Research
With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at th …
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€54.99
Allan J. Kimmel: Marketing Communication
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in t …
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€28.86
Allan J. Kimmel: Connecting With Consumers
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can …
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€57.78
Allan J. Kimmel: Connecting With Consumers
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can …
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€63.14
Allan J. Kimmel: Rumors and Rumor Control
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the …
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€69.35
Allan J. Kimmel: Rumors and Rumor Control
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the …
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DRM
€68.63
Allan J. Kimmel: People and Products
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to prod …
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€45.89
Allan J. Kimmel: People and Products
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to prod …
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€45.73
Allan J. Kimmel & Philip J. Kitchen: Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mou …
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€51.58
Allan J. Kimmel & Philip J. Kitchen: Word of Mouth and Social Media
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mou …
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Inggris
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€51.25
Allan J. Kimmel: Rumors and Rumor Control
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the …
PDF
Inggris
DRM
€34.79
Allan Kimmel & Allan J Kimmel: Psychological Foundations of Marketing
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the …
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€51.36
Allan Kimmel & Allan J Kimmel: Psychological Foundations of Marketing
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the …
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€51.32
