Penulis: Alma T. Mintu-Wimsatt

The physical environment–its preservation, protection, and conservation–has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to suc …

The physical environment–its preservation, protection, and conservation–has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to suc …

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing material …

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing material …