The book is a story of the two most important protagonists in the IT business, who work together to help each other in achieving their specific goals through common means: buyer and supplier. This book brings out the subtle differences betweendifferent types of suppliers and buyers in the IT services industry, based on their objectives, offerings, and priorities. The book questions the status quo and prescribes 7 "C" principles based on simple observations, which will take you on a journey that you all can relate to and enjoy. It’s all the more ironic that even after 50 years of existence, IT services is often misunderstood and trivialized to staff augmentation. We are in a phase of evolution where, with every passing day, the importance of the Industrial Revolution, back in the nineteenth century, is diminishing, with the new revolution of Artificial Smartness being introduced to the machines. The bullwhip effect is the uncertainty due to distorted or no information flow, up and down the supply chain. Let’s look at the parlance in IT service industry. It’s not entirely paradoxical to claim that all my dear readers understand the buyer and supplier roles, and what to expect from each other. However, there are proponents of the relationship that might not be so obvious. While delivering solutions for clients, exercising collective genius with moreoptions, conventional and unconventional, helps both the client and the supplier organization. One can have many collaborations in a lifetime; the one that reins high is the one where the best of both comes out and complements each other. The outcome is magical, not only for our protagonists but for the world to see and benefit from.
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