Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.
1 Ebooks oleh Author- Gummesson
Evert Gummesson: Qualitative Methods in Management Research
Evert Gummesson′s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. —Barney G. Glaser, co- …
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