Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the...
Daftar Isi
Introduction
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter...
Tentang Penulis
Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and ...
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Bahasa Inggris ● Format PDF ● Halaman 240 ● ISBN 9781526485953 ● Ukuran file 17.3 MB ● Penerbit SAGE Publications ● Kota London ● Negara GB ● Diterbitkan 2020 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 7418775 ● Perlindungan salinan Adobe DRM
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