Bertil Hulten 
Sensory Marketing [PDF ebook] 
An Introduction

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Authored by Bertil Hultén,  one of the world′s leading professors of sensory marketing,  this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the...

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Daftar Isi

Introduction
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter...

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Tentang Penulis

Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research.  He contributes to theory and ...

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Bahasa Inggris ● Format PDF ● Halaman 240 ● ISBN 9781526485953 ● Ukuran file 17.3 MB ● Penerbit SAGE Publications ● Kota London ● Negara GB ● Diterbitkan 2020 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 7418775 ● Perlindungan salinan Adobe DRM
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