Penulis: Bruce Prideaux

is a management psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the area of marketing, business ethics, and quality of life (QOL). He is the author/editor of many books related to consumer marketing and quality of life. He also served editor of the QOL section in the Journal of Macromarketing (1995-present). He received the Virginia Tech”s Pamplin Teaching Excellence Award/Holtzman Outstanding Educator Award and University Certificate of Teaching Excellence in 2008. In 2010, ISQOLS honoured him for excellence and lifetime service to the society. In 2010 he won the Best Paper Award in the Journal of Happiness Studies for his theory of the balanced life; in 2011 also he won the Best Paper Award in the Journal of Travel Research for his goal theory of leisure travel satisfaction. In 2012 he was awarded the Euro Med Management Research Award for outstanding achievements and ground breaking contributions to well-being and quality-of-life research. He also was the editor of ISQOLS/Springer book series on handbooks in QOL research and the community QOL indicators best practices.