‘Individuals, acting on deeply held beliefs and passion, areboldly imagining and bringing into existence a different world…Whether you’re a business entrepreneur, a social entrepreneur, aninvestment entrepreneur, or an academic, artistic, or civil servantentrepreneur, devour this important and wise book.’–From the Foreword by John Fullerton
Responsible entrepreneurs are a special breed, seeking totransform industries and even society itself. They challenge andrefine cultural assumptions, laws, regulations, and even theprocesses of governance. This requires them to do and think farbeyond what is usually required of business leaders.
The Responsible Entrepreneur offers a blueprint for thisnew kind of business leadership, describing the means by which anyentrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible businessdevelopment, brings her vast expertise in helping executives andcorporations to the entrepreneur looking to launch and scale aventure. She maps this journey through four archetypes:
* The Realizing Entrepreneur: Industry Game-Changer
* The Reconnection Entrepreneur: Society Game-Changer
* The Reciprocity Entrepreneur: Culture Game-Changer
* The Regenerative Entrepreneur: Governance Game-Changer
By understanding the archetype most aligned with their goals, entrepreneurs will learn how to grow their business into a powerfulplatform that can leverage change, and even change the foundationsthat create our most pressing problems and issues. To illustratethese principles in action, The Responsible Entrepreneurfeatures case studies based on long-term work and in-depthinterviews with Google Innovation Labs, Indigenous Designs (theprimary supplier for Eileen Fisher), Fish People (who supply Costcoand Google with gourmet seafood entrees), and many more.
For entrepreneurs seeking to pursue world-changing results, orimpact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks tobuild a business and to evaluate and direct investments to createthe greatest benefit for all stakeholders.
For anyone who wants to make a difference in the way businessesaffect the world, The Responsible Entrepreneur lays out waysto make that aspiration focused and doable.
Daftar Isi
Foreword by John Fullerton xiii
Introduction: One World Is Calling for a New Kind of Entrepreneur 1
Part One Changing the World Requires Game-Changing Roles 11
1 Modern Archetypes Are Altering the Future 13
2 Four Game-Changing Entrepreneurial Roles 21
Part Two The Secret Structure Behind the Approach of Four Iconic Entrepreneurs 33
3 Steve Jobs and the Role of the Realization Entrepreneur 35
4 Richard Branson and the Role of the Reconnection Entrepreneur 43
5 Oprah Winfrey and the Role of the Reciprocity Entrepreneur 51
6 Larry Page and the Role of the Regenerative Entrepreneur 59
Part Three Being the Change Requires a Transformative Framework 67
7 Disrupting Industries: Four Pillars of the Realization Entrepreneur 69
8 Realization Entrepreneurs: Sarah Slaughter and Indigenous Designs 77
9 Upending Social Systems: Four Pillars of the Reconnection Entrepreneur 91
10 Reconnection Entrepreneurs: Cheryl Contee and Kipp Baratoff 103
11 Shifting Paradigms and Beliefs: Four Pillars of the Reciprocity Entrepreneur 115
12 Reciprocity Entrepreneurs: Michiel Bakker and Annalie Killian 131
13 Revitalizing Founding Agreements: Four Pillars of the Regenerative Entrepreneur 143
14 Regenerative Entrepreneurs: Jay Coen Gilbert and Shainoor Khoja 155
Part Four The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change 167
15 The System of Archetypes at Work: Pamela Mang and Regenesis as an Instrument of Change 169
16 Time to Walk Your Talk: See the Void. Answer the Call. Join the Movement. 177
Notes 185
Acknowledgments 189
About the Author 191
Index 193
Tentang Penulis
Carol Sanford is founder and CEO of the Responsible Entrepreneur Institute and Essence Alignment Co., a globalconsultancy. She has worked with clients such as Du Pont, P&G, Intel, Agilent, and Seventh Generation, and has taught atuniversities including MIT, University of Michigan, and Universityof Toronto. She blogs for The Economist, CNBC, CSRWire, Stanford Social Innovation Review, and other outlets. She is also theauthor of the award-winning book The Responsible Business(Jossey-Bass, 2011). She lives in Seattle. For more information, please visit www.carolsanford.com
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