Psikologi

We are hard-wired to believe that the world is more predictable than it is. We chase ‘winning streaks’ that are often just illusions, and we are all too predictable exactly when we try hardest not to …

Written with the same sensitivity, insight, humour and compassion that marked the record-breaking self-help guide I’m OK, You’re OK, leading psychiatrists and pioneers of the revolutionary psychologi …

Negotiation is the most important skill anyone in the business world can have today, because people must continually negotiate their jobs, responsibilities, and opportunities. Yet very few people kno …

Item response theory (IRT) has moved beyond the confines of educational measurement into assessment domains such as personality, psychopathology, and patient-reported outcomes. Classic and emerging I …

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,  introduces the essential elem …

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these scienc …

Therapeutic Approaches in Psychology is a simple introduction to the many psychological therapies in use today, including cognitive-behavioural, humanistic and psychodynamic approaches. …

Providing a personal overview of hemispheric differences in human cognitive activity, Professor Efron is selective in his presentation of significant issues. To ensure a balanced overview, references …

This book introduces special programs designed to enhance thinking and problem solving at the preschool, elementary, secondary, college, and graduate levels, as well as proven instructional methods t …

Facing the Challenges of a Multi-Age Workforce examines the shifting economic, cultural, and technological trends in the modern workplace that are taking place as a result of the aging global workfor …