Chris Hackley & Rungpaka Amy Hackley 
Advertising and Promotion [EPUB ebook] 

Dukung

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding ...

baca lebih lajut
€74.99
cara pembayaran

Daftar Isi

Chapter 1: Advertising and Promotion in the Post Digital Era
Chapter 2: Advertising Theory
Chapter 3: Advertising and Brands
Chapter 4: The Creative Advertising Agency
Ch...

baca lebih lajut

Tentang Penulis

Rungpaka Amy Hackley is Senior Lecturer in Marketing at Birkbeck College, University of London. Prior to that she held Lecturer in Marketing appointments at Queen Ma...

baca lebih lajut
Beli ebook ini dan dapatkan 1 lagi GRATIS!
Bahasa Inggris ● Format EPUB ● Halaman 424 ● ISBN 9781529756142 ● Ukuran file 3.3 MB ● Penerbit SAGE Publications ● Kota London ● Negara GB ● Diterbitkan 2021 ● Edisi 5 ● Diunduh 24 bulan ● Mata uang EUR ● ID 8061809 ● Perlindungan salinan Adobe DRM
Membutuhkan pembaca ebook yang mampu DRM

Ebook lainnya dari penulis yang sama / Editor

11,704 Ebooks dalam kategori ini