This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:
- Foundations of PA
- PA and its relationship to other Key Disciplines
- Emerging Trends in PA
- The Regional Development and Application of PA
- Case Studies of PA in Action
- Tactical Approaches to Executing PA.
Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
€114.99
Daftar Isi
Introduction: The Continuing Development of International Corporate and Public Affairs – Phil Harris & Craig S. FleisherSECTION ONE – ESSENTIAL FOUNDATIONS OF PUBLIC AFFAIRS
Introduction to Section One – John Mahon
Chapter 1: Corporate Public Affairs: Revisiting the Development of a Field – Craig S. Fleisher
Chapter 2: Theoretical Lenses and Conceptual Models for Understanding Public Affairs – Duane Windsor
Chapter 3: Examining the Public Affairs Scholarship: What We’ve Learned (& still don’t know) from the Empirical Studies of Public Affairs – Richard Mc Gowan
Chapter 4: Achieving the Strategic Potential of Public Affairs – Fruzsina M. Harsanyi & Geoff D. Allen
Chapter 5: The Status of Instruction in Public Affairs: Peace in the Eye of the Hurricane? – Shannon Blair Creighton & Martin Meznar
SECTION TWO – EXPANDING THE BOUNDARIES: PUBLIC AFFAIRS & ITS RELATIONSHIP WITH OTHER KEY DISCIPLINES
Introduction to Section Two – Phil Harris
Chapter 6: Public Affairs and Marketing – Howard Viney, Paul Baines & Laura Stegen
Chapter 7: International Relations and Public Affairs – Ian N. Richardson
Chapter 8: Public Affairs and Political Philosophy – Alberto Bitonti
Chapter 9: Public Affairs and Information Science/Systems – Amy D. Meli and Edward A. Grefe
Chapter 10: Public Affairs and Ecology – Simon Bryceson and Simon Levitt
Chapter 11: Political Marketing and Public Affairs – Bruce I. Newman, Wojciech Cwalina and Andrzej Falkowski
Chapter 12: The Practice of Public Affairs in Public Administration – Mordecai Lee
SECTION THREE – KEY ISSUES IN THE DEVELOPMENT OF PUBLIC AFFAIRS
Introduction to Section Three – John Holcomb
Chapter 13: Public Affairs, Digital Media, and Tech Trends – Catie Snow Bailard
Chapter 14: Corporate Political Activity and Public Policy Outcomes: New Realities and Increasing Challenges – Michael Hadani
Chapter 15: Business, Human Rights, and Sustainable Development – Laura Bernal-Bermudez & Tricia D. Olsen
Chapter 16: The Regulation of Lobbying Activity – Justin Greenwood
Chapter 17: Values, Ethics and Professionalism in Public Affairs – Shannon A. Bowen
Chapter 18: Globalization and Multinational Corporations – Jeffrey A. Hart
SECTION FOUR – REGIONAL DEVELOPMENT & LOCALIZED APPROACHES TO PUBLIC AFFAIRS
Introduction to Section Four – Carla Millar
Chapter 19: Public Affairs in the Uncommon European Union – Rinus van Schendelen
Chapter 20: Public Affairs in Europe – Alberto Bitonti and Phil Harris
Chapter 21: Public Affairs in North America – John Mahon
Chapter 22: Public Affairs in Latin America – Andréa Cristina Oliveira Gozetto and Clive S. Thomas
Chapter 23: Public Affairs in South Africa – Ronel Rensburg and Olebogeng Selebi
Chapter 24: Public Affairs in Australia and Oceania – Geoff Allen
Chapter 25: Public Affairs in East and Southeast Asia – Andrew Hughes
SECTION FIVE – TACTICAL APPROACHES TO EXECUTING PUBLIC AFFAIRS
Introduction to Section Five – Craig S. Fleisher
Chapter 26: Lobbying Resources and Strategies – William D. Oberman
Chapter 27: Managing Regulatory Affairs and Intelligence: The Often-Hidden Domain of PA Practice – Craig S. Fleisher
Chapter 28: Influencing the Legal and Judicial Process – John M. Holcomb
Chapter 29: Corporate Issues Management – John Mahon
Chapter 30: CSR, Public Affairs and Corporate Community Involvement: Torn between Instrumentalism and Deliberation – Irina Lock & Peter Seele
Chapter 31: Making and Managing Lobbying Coalitions – Arco Timmermans
SECTION SIX – CASE STUDIES OF PUBLIC AFFAIRS IN ACTION
Introduction to Section Six – Danny Moss
Chapter 32: Three Case Studies from Latin America: A Living Museum of Government Affairs – Clive Thomas & Kristina Klimovich
Chapter 33: The Kenya Chamber of Mines: A Case Study in Public Sector Advocacy – David Irwin & Kariuki Waweru
Chapter 34: Lessons in Lobbying Regulation from the UK and Ireland – Conor Mc Grath
Chapter 35: Public Affairs and National Level Lobbying in Japan: Winners and Losers in the Continuing Issue of the American Bases on Okinawa – Koji Haraguchi & Ronald J. Hrebenar
Chapter 36: Public-Private Dialogue And Policy Reforms: Lessons From Tanzania – Goodluck Charles
Chapter 37: Beppe Grillo: a man, a plan, a van: The tsunami campaign and the national elections february 2013 – Gianluca Vinicio Aguggini
Tentang Penulis
Professor Phil Harris is Professor Emeritus at the University of Chester and was previously Executive Director of the Business Research Institute and held the Westminster (Grosvenor) Chair in Marketing and Public Affairs. He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Prior to becoming an academic he held positions in the international chemical, and foods industries with ICI and RHM and has chaired or been a board member of the American Marketing Association, Academy of Marketing, and the Australian and New Zealand Marketing Academy. He has advised government on Medium Sized Businesses and Small Business and helped found the Educate North Awards in 2015 and University Enterprise Challenge in 2016 and is very focused on developing high quality entrepreneurs regionally and internationally both in the not for profit, private and public sectors.Beli ebook ini dan dapatkan 1 lagi GRATIS!
Bahasa Inggris ● Format EPUB ● Halaman 728 ● ISBN 9781473959071 ● Ukuran file 20.5 MB ● Editor Craig S. Fleisher & Phil Harris ● Penerbit SAGE Publications ● Kota London ● Negara GB ● Diterbitkan 2016 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 5023033 ● Perlindungan salinan Adobe DRM
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