A social psychologist and marketer, JENNIFER AAKER is the General Atlantic Professor of Marketing at Stanford University”s Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change–fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Business Week, Forbes, and NPR, as well as CBS Money Watch.
ANDY SMITH is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, Liquid Wit, Intel, Analysis Group, Polaroid, Integral Inc., and Price Waterhouse Coopers.
16 Ebooks oleh Dan Ariely
Jennifer Aaker & Andy Smith: The Dragonfly Effect
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and You Tube to compete in business. But no book addresses …
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€16.99
Jennifer Aaker & Andy Smith: The Dragonfly Effect
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and You Tube to compete in business. But no book addresses …
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Inggris
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€16.99
Dan Ariely: Behavioural Economics Saved My Dog
Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems from how to deal with a Christmas card list that’s fast becoming unmanageable to …
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€9.38
Dan Ariely: Denken hilft zwar, nützt aber nichts
Warum wir ticken, wie wir ticken Der Sachbuch-Bestseller des Verhaltens-Psychologen Dan Ariely erklärt, wie wir Entscheidungen treffen: mit der Logik der Unvernunft Kennen Sie das auch? Beim Anblick …
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Jerman
€12.99
Dan Ariely: Wer denken will, muss fühlen
Warum halten wir die eigenen Ideen immer für die besten? Weshalb wirken sich hohe Boni nachteilig auf die Arbeitsleistung aus? Wieso folgen wir bei der Partnersuche nicht unserem Schönheitsideal? Und …
EPUB
Jerman
€7.99
Dan Ariely & Jeff Kreisler: Teuer ist relativ
Ein Soundsystem ist teuer, aber wenn wir ein neues Auto kaufen, lassen wir es mit einbauen. Der Preis fällt dann ja nicht mehr so ins Gewicht, oder? Wir kaufen, wir sparen, wir investieren und wir dr …
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Jerman
€19.99
Dan Ariely: Predictably Irrational
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions …
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€7.79
Dan Ariely: Upside of Irrationality
Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our wo …
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€7.79
Dan Ariely: (Honest) Truth About Dishonesty
Fascinating and provocative, Ariely’s The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls …
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€6.99
Dan Ariely: Irrational Bundle
Dan Ariely’s three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, …
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€14.99
Dan Ariely: Payoff
Bestselling author Dan Ariely reveals fascinating new insights into motivationshowing that the subject is far more complex than we ever imagined.Every day we work hard to motivate ourselves, the peop …
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€12.90
Dan Ariely: Az őszinte igazság a hazugságról
Vajon tényleg elrettent bennünket a tisztességtelen viselkedéstől a lebukás veszélye? Miért csalunk többet, ha divatos márkák utánzatait viseljük? Becsületesebbé tesz-e bennünket az együttműködés? Mi …
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Hongaria
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€8.52
Dan Ariely: Motiváció
A motiváció valódi természetének dzsungelét térképezem fel, miközben rámutatok a furcsaságával és a bonyolultságával szembeni vakságunkra is. A jutalmat kereső patkány leegyszerűsített képlete helyet …
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Hongaria
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€4.78
Monocsoky Anna: Autista a gyermekem
Az elmúlt években több autizmussal élő személy önéletrajzából kaphattunk pontosabb képet arról, hogyan is élnek és éreznek az autista emberek. Ebből a hiánypótló interjúkötetből azonban megismerhetjü …
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Hongaria
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€8.56
Dan Ariely & Tim Folger: Best American Science and Nature Writing 2012
“Top-notch science writing covering everything from the 1, 000 species in the human gut to efforts to reverse-evolve a chicken into a dinosaur.” —Kirkus Reviews With contribu …
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€22.95
Dan Ariely: Misbelief
Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective …
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€7.49