Lessons for attaining global competitiveness, one market at a
time, from international business giant Nokia
Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader. Why are Nokia’s lessons
critical for other companies and industries? While multinationals
based in large countries benefit from inherent advantages–such as
a home base that often accounts for 30 to 50 percent of their
revenues–multinationals based in smaller countries such as Nokia,
enjoy no such competitive edge. Nokia, in fact, generates less
than 1% of its revenues in its home base. To such a
company, global competitiveness is a matter of life and death. With
unparalleled access to Nokia’s leadership, Winning Across
Global Markets reveals the remarkable story of Nokia’s
resilience and endurance. Shows how Nokia’s flexibility and focus
on its people and local markets drive its distinct global
approach.
* Includes exclusive interviews with Nokia’s senior executives
and key partners
* Provides a roadmap for developing, capturing, and sustaining
global advantage
This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today’s ever-changing
world.
Daftar Isi
Introduction 1
1 Success Through Legacy and Globalization 15
2 Strategy Through the Executive Team 37
3 How Nokia’s Values, Culture, and People Contribute to
Success 64
4 Building a Globally Networked Matrix Organization 94
5 Innovating Globally via R&D Networks 114
6 Developing Strategic Capabilities Across the World 142
7 How Nokia Is Growing and Transforming Its Business Areas
169
8 Competing in Global Markets: The Rise of Large Emerging
Economies 196
9 How Nokia Seeks to Sustain Leadership 219
Nokia’s Key Executives 238
Notes 244
Acknowledgments 271
About the Author 277
Index 279
Tentang Penulis
Dan Steinbock is the research director of international business in the India, China, and America (ICA) Institute, which is working to foster knowledge on the rise of China and India and their impact on global markets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, whose strategic interest communities include over 20, 000 global executives across nearly 100 countries. He is on the board of journals in the U.S., Europe, and Asia, as well as on the Market Advisory Board of Business Week. He divides his time among New York City, Shanghai, and Helsinki.
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