Penulis: David Muir

Jon Miller is a Planner at Ogilvy, providing strategic direction to many of the agency”s key brands (including Unilever, Nestlé, Ford, IBM and American Express). Prior to joining Ogilvy he worked as an independent consultant for a broad range of clients and industry sectors including Virgin Atlantic, Subaru, United International Pictures and Shell. His work has been published in Ad Map, Marketing Week, Wired and Strategies in Europe. After graduating in Philosophy from King”s College London he took an MSc in Artificial Intelligence. David Muir is the Group Development Director for Ogilvy in the UK. He has worked on a variety of Ogilvy business from KJS to First Choice Holidays, and developed a variety of research projects. His work has appeared in The Financial Times, The Guardian, Marketing and Marketing Week, and he has appeared regularly on the Today programme. He holds a first-class MA in Politics and Economics from the University of Glasgow, and an MBA with Distinction from London Business School.