Dee Marie Boozer 
Create Value, Raise Prices [EPUB ebook] 

While attention has been focused on high-level struggles over control of giant enterprises in China and the former Soviet bloc, a remarkable but underreported revolution has been occurring at the gra …

It is becoming increasingly difficult to deny that human activity is a factor in global climate change. This special volume of REA facilitates readers to better understand the ways in which people ar …

This book discusses the oil industry and its impact on the world economy in the twentieth century. It examines the importance of oil in different sectors, from 1900-1973 and stresses the relevance of …

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation”s commercial …

Economic and political reforms and globalization in the developing world have led to the emergence of companies that are expanding beyond their national borders into the international arena. The tran …

Are people really an organisation”s most important asset? Not necessarily; some may be liabilities – but others are the most important drivers of value that an organisation has. But…who are they? …

The recent proliferation of events as a subject of study in its own right has signalled the emergence of a new field – event studies. However, whilst the management-inspired notion of planned events, …

First Published in 1970. This volume is part of the Social History of Science series, reprinted with an new index. The essay focuses on the history and management of literary, scientific and mechanic …

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a soli …

Historians of economic thought traditionally summarize, critique, and trace the development of existing theory. History of thought literature provides information about the authors, chronology, and r …