‘A House Beautiful Home Business’ is for anyone who has a passion, skill or hobby involving interiors and an interest in turning this into a business. You may always have a home project on the go and dream of turning your talent for styling a room, sourcing unusual products or upcycling fabrics and furniture into a successful business.
With clear steps, useful links and expert advice, this book is your essential guide to making that happen.
Daftar Isi
About the Author
Foreword by Julia Goodwin
INTRODUCTION BY EMMA JONES
Who is This Book For?
Contributors
1. MAKING THE MOVE FROM HOBBY TO BUSINESS
Coming up with an idea
Beautiful Business: Liberty Rose Interiors
Beautiful Business: Yellow Book Interiors
2. PLANNING YOUR BUSINESS
Business plan
3. THE MUST-DOS
Registering the company
Household admin
4. BUILDING AND PROTECTING YOUR BRAND
Your business’s first impression
Beautiful Business: POSH
Protect the brand
5. TECH SET-UP AND THE PERFECT WORK ENVIRONMENT
Your tech set-up
Your perfect work environment
6. STARTING ON A BUDGET
Boot-strapping to begin with
Beautiful Business: Luxury Interiors & Kool Kids Rooms
Beautiful Business: The Vintage Twist Company
7. MONEY MANAGEMENT
Straightforward finance
Pricing products
Beautiful Business: Coo & Co
Sourcing supplies and equipment
Beautiful Business: Potter
Funding
8. SELL, SELL, SELL!
Offline sales
Beautiful Business: Home Restyler
Selling on platform sites
Postage and packaging
Your products in focus
9. YOUR ONLINE HOME
Building your dotcom HQ
Your web content
Making money from your site
Beautiful Business: Carola van Dyke
10. MARKETING I – PR AND TRADE SHOWS
Getting known
Beautiful Business: Kate Schuricht Ceramics
Become an expert
11. MARKETING II – ONLINE PROMOTION
SEO and online adverts
Beautiful Business: Rachael Taylor Designs
The power of social media
Measure the results
Beautiful Business: Gillies Jones Glass
12. HAPPY CUSTOMERS AND A BALANCED BUSINESS
Attract customers back
Keep the business in balance
13. GROW THE BUSINESS WITHOUT OUTGROWING THE HOME
Productising
Going global
Outsourcing
Beautiful Business: Patchwork Harmony & 91 Magazine
Help and support
Tentang Penulis
Emma Jones is a business expert and author, and founder of small business support company Enterprise Nation. Her books include ‘Spare Room Start Up’, ‘Working 5 to 9 ‘, ‘Go Global’ and ‘Turn Your Talent into a Business’.
Following a five year career at an international accounting firm, Emma started her first business at 27, from a spare room in her Manchester apartment. That business was sold 18 months later, and the experience led to Emma’s next venture, Enterprise Nation. Its website (www.enterprisenation.com) was launched in 2006 and became the most popular for home business owners in the UK, attracting over 100, 000 visitors each month.
In seven years, Enterprise Nation has grown into a community of over 75, 000 homegrown businesses that find help and support on its website, in its books and at live events. In 2011, the company gave away over £10, 000 in funding to UK start-ups, and has recently launched a premium membership scheme, which helps its members promote their businesses and take their venture to the next level.
Emma is also a co-founder of Start Up Britain, a national campaign to encourage more people to start a business.
In July 2012, Emma was awarded an MBE for services to enterprise.
@e_nation
@emmaljones
@brightwordpub
www.enterprisenation.com
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