Penulis: Forcim Kola

Dr Forcim Kola received his PhD in Marketing from “Aleksandër Moisiu” University of Durrësi, Albania, and an MBA from the University of Tirana, Albania. His primary research interests include modelling microfinance consumer choice behaviour based on social and economic impacts, and marketing issues such as consumer behaviour, client satisfaction, pricing policies, customer care, and competitive strategies, among others. In addition to serving as a Professor of Marketing, he also works as a business consultant for several companies in Albania.