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Frank Huber & Heike Kircher
Randsportarten erfolgreich vermarkten [PDF ebook]
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Sampul Frank Huber & Heike Kircher: Randsportarten erfolgreich vermarkten (PDF)

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Daftar Isi

Relevanz der Rezipientenforschung im Medien-Sportbereich.- Grundlagen des Medien-Sport-Komplexes.- Analyse der Literatur zum Medien-Sport-Komplex.- Modell zur Erkl#x00E4;rung der Wirkung von Einflussfaktoren auf Einstellung und Sehabsicht gegen#x00FC;ber unterschiedlichen Medien Sport-Formaten.- Empirische #x00DC;berpr#x00FC;fung des Modells.- Implikationen.- Schlussbetrachtung.

Tentang Penulis

Univ.-Prof. Dr. Frank Huber ist Inhaber des Lehrstuhls für Marketing I der Universität Mainz.
Dipl.-Kffr. Heike Kircher ist Graduate Trainee der Adam Opel Gmb H, Deutschland, im Bereich Service Marketing.
Dipl.-Kffr. Isabel Matthes M.A. ist wissenschaftliche Mitarbeiterin am Lehrstuhl von Univ.-Prof. Dr. Frank Huber.

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Bahasa Jerman ● Format PDF ● Halaman 219 ● ISBN 9783834997630 ● Ukuran file 1.6 MB ● Penerbit Betriebswirtschaftlicher Verlag Gabler ● Kota Wiesbaden ● Negara DE ● Diterbitkan 2008 ● Diunduh 24 bulan ● Mata uang EUR ● ID 2210501 ● Perlindungan salinan DRM sosial

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