From the author of
Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.
Daftar Isi
Introduction
Chapter 1: An Introduction to Doing Business in Asia
Chapter 2: International Business Strategy: Asia
Chapter 3: Location Decisions and Market Expansion in Asia
Chapter 4: Market Access Conditions and Regional Integration
Chapter 5: Modes of Entry and Investment for Asia
Chapter 6: Asia′s Global Value Chain Participation
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion
Afterword
Glossary
Tentang Penulis
Dr Sumati Varma is an Associate Professor at the Department of Commerce, University of Delhi. She has 30 years’ experience of undergraduate and postgraduate teaching, including positions as visiting faculty at leading business schools in India such as the Faculty of Management Studies (FMS), the Delhi School of Economics and the Department of Financial Studies, Delhi University, for their MBA programmes.Sumati was awarded the prestigious International Visitor Leadership Program (IVLP) fellowship in 2011 by the US Department of State for her contribution to curriculum development for the first ever programme on ‘American Studies for Indian Universities’ introduced in different Indian universities.She has worked as a consultant with the World Bank, and has contributed to its flagship publication Investing Across Borders (2012).Sumati is a prolific author – she has seven books to her credit in different areas of international business published by Pearson International. She has also contributed as co-author in the international edition of Money, Banking, and the Financial Systems(with R. Glenn Hubbard, 2nd edn, Pearson), to the Horizon edition of International Business(with J.J Wild and K.L. Wild, 6th edn, Pearson) and as adaptation author for the global edition of Preparing Effective Business Plans: An Entrepreneurial Approach(Bruce R. Barringer, Pearson International, 2nd edn).She has over 30 papers published in reputed national and international journals such as Journal of East West Business, Asia Pacific Business Review, International Journal of Emerging Markets, Transnational Corporation Review, Decision, and International Journal of Technology Learning and Change. She has been a member of the executive team for Project X-Culture (2015–2019), an international experiential learning project at the University of North Carolina, involving over 10, 000 students from 400 universities across 40 countries. She is also a member of the Research Team of Lab Re TMES (Research Team for Mediterranean Entrepreneurship and Startups), Department of Law and Economics, Mediterranean University of Reggio Calabria, Italy. Dr Varma has contributed to the content development of the e-PG Pathshala project under NMEICT, Ministry of Human Resource and Development (MHRD), India. She is also a consultant in curriculum development at the American Centre and at the National Council for Educational Research and Training (NCERT), a nodal agency for curriculum development of Indian schools. Her research interests include born global firms, where she has done pioneering work in the Indian context. She is also interested in various facets of firm internationalization, international entrepreneurship and cross-border M&As. She has also presented papers in national and international conferences of repute, including the Academy of International Business (AIB), AIB India chapter, UNU MERIT Netherlands, Copenhagen Business School, European Group for Organizational Studies (EGOS) and Asia Pacific Researchers in Organization Studies (APROS).