Seminar paper from the year 2011 in the subject Business economics – Business Management, Corporate Governance, grade: 66%, Glasgow Caledonian University (Caledonian Business School), course: MBA (full time), language: English, abstract: News Corporation is one of the largest media companies in the world. In this paper, the current strategic position of this company is analysed, and the influences of the changes in the business environment, on this company, have been determined. The analysis of the internal and external business environment of the global media industry has been done. The analysis has revealed that the key strategic aspects facing this company are the change in the attitudes of the consumers with regard to the increase in their awareness towards socially responsible business activities, shift in popularity from the traditional media channels of newspapers, magazines and television to the internet, the entry of traditional non media companies into the industry, and change in the conventional ways of doing business. News Corporation needs to amend its strategy towards incorporating these changes.
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