Penulis: Geoffrey Lancaster

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the res …

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the res …

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from arou …

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from arou …

The definitive text that connects sales theory to the practical implications of selling in today’s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-Fitz Hugh prov …