Gerrit Heinemann 
Intelligent Retail [PDF ebook] 
The Future of Stationary Retail

Dukung


This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. 

Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres.

The content

– From stationary Retail to intelligent Retail

– Threats to the stationary retail trade

– Basic requirements and manifestations of intelligent Retail

– Examples of intelligent retail of the future

– Risks for intelligent Retail

  

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Daftar Isi

From stationary Retail to intelligent Retail.- Threats to Stationary Retail.- intelligent Retail.- Examples of intelligent retail of the future.- Risks to Intelligent Retail.

Tentang Penulis

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the e Web Research Center at Niederrhein University of Applied Sciences.

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Bahasa Inggris ● Format PDF ● Halaman 374 ● ISBN 9783658383169 ● Ukuran file 13.7 MB ● Penerbit Springer Fachmedien Wiesbaden ● Kota Wiesbaden ● Negara DE ● Diterbitkan 2022 ● Diunduh 24 bulan ● Mata uang EUR ● ID 8657764 ● Perlindungan salinan DRM sosial

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