Ebook > Ilmu Sosial > Politik > Harold C. Babson & Cheryl Van Deusen: Business Policy and Strategy (PDF)

Harold C. Babson & Cheryl Van Deusen
Business Policy and Strategy [PDF ebook]
The Art of Competition

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Sampul Harold C. Babson & Cheryl Van Deusen: Business Policy and Strategy (PDF)

In today”s rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation”s survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

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Format PDF ● Halaman 241 ● ISBN 9780849383250 ● Editor Harold C. Babson & Cheryl Van Deusen ● Penerbit Taylor and Francis ● Diterbitkan 2007 ● Diunduh 3 kali ● Mata uang EUR ● ID 7126218 ● Perlindungan salinan Adobe DRM

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Chris Chatfield Harold C. Babson Cheryl Van Deusen Steven Williamson UK) Chatfield Chris (University of Bath Ohio, USA) Babson Harold C. (Columbus State Community College Jacksonville, USA) Van Deusen Cheryl (University of North Florida Jacksonville, USA) Williamson Steven (University of North Florida

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