Penulis: Howard E. Sypher

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encoura …

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encoura …

Originally published in 1988, the purpose of this book was to explore the interrelations among communication, social cognition and affect. The contributors, selected by the editors, were some of the …

Originally published in 1988, the purpose of this book was to explore the interrelations among communication, social cognition and affect. The contributors, selected by the editors, were some of the …

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourceboo …

The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourceboo …