This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.
With these narratives, the book reveals how innovation builds on ...
Daftar Isi
1 – Introduction.-
2 – GLOVER, Catherine,
Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of Scots.-
CHAPTER 3 – MONTI, Gabriel...
Tentang Penulis
Isabel Cantista is Professor of Marketing and Innovation at Universidade Lusíada and at ISEM – Fashion Business School – University of Navarra. Isabel has published ...