Penulis: Jan-Benedict E.M. Steenkamp

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1 Ebooks oleh Jan-Benedict E.M. Steenkamp

Klaus Gunter Grunert & Jan-Benedict E.M. Steenkamp: Agricultural Marketing and Consumer Behavior in a Changing World
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accomm …
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