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Jessica Hastenteufel & Felix Ganster
Einflussfaktoren auf die Akzeptanz von Robo Advisors [PDF ebook]
Digitale Kommunikation in der Anlageberatung

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Sampul Jessica Hastenteufel & Felix Ganster: Einflussfaktoren auf die Akzeptanz von Robo Advisors (PDF)

In diesem
essential werden die Faktoren untersucht, die die Nutzungsabsicht eines Robo Advisors beeinflussen. Hierbei werden zunächst die Digitalisierung in der Finanzindustrie sowie die Entstehung und Funktionsweise von Robo Advisorn thematisiert. Anschließend werden mithilfe einer auf dem Technologieakzeptanzmodell beruhenden empirischen Untersuchung die Akzeptanz von Robo Advisory gemessen und auf dieser Basis Handlungsempfehlungen formuliert.

€4.48

Daftar Isi

Einleitung.- Der digitale Wandel in der Bankenbranche.- Robo Advisory – Definition, Funktionsweise und Abgrenzung zur klassischen Anlageberatung.- Studie zur Akzeptanz von Robo Advisorn.- Zusammenfasendes Fazit.

Tentang Penulis

Prof. PD Dr. Jessica Hastenteufel ist Professorin für Betriebswirtschaftslehre an der IU Internationale Hochschule und Privatdozentin an der Universität des Saarlandes. Felix Ganster ist Wertpapierspezialist bei der Umwelt Bank AG Nürnberg.

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Bahasa Jerman ● Format PDF ● Halaman 44 ● ISBN 9783658345761 ● Ukuran file 0.8 MB ● Penerbit Springer Fachmedien Wiesbaden ● Kota Wiesbaden ● Negara DE ● Diterbitkan 2021 ● Diunduh 24 bulan ● Mata uang EUR ● ID 7882347 ● Perlindungan salinan DRM sosial

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