Penulis: John Paul Basewe Kosiba

Eric Kwame Adae, Ph D, APR is an Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA. John Paul Basewe Kosiba is a lecturer in the Department of Marketing at the University of Professional Studies Accra, Ghana. Robert Ebo Hinson, Ph D, DPhil. is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Kojo Kakra Twum is a lecturer in the Department of Business Administration and Economics at the Presbyterian University College in Ghana. Nathaniel Newman is a doctoral student in the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Francis Fonyee Nutsugah, Ph D,  ACIMG,  is a lecturer in the Department of Marketing at the Ho Technical University in Ghana.