Penulis: John Swarbrooke

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as …

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as …

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, …

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, …

Now in its second edition, the successful ‘Development and Management of Visitor Attractions’ has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New …

Now in its second edition, the successful ‘Development and Management of Visitor Attractions’ has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New …

”Business Travel and Tourism” provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the wo …

”Business Travel and Tourism” provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the wo …

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustain …

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustain …

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts bu …

Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative text that investigates how the idea of luxu …

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them …

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them …