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Jonathan Rivera 
Automatisierung von Facebook Postings [PDF ebook] 
Überblick der Möglichkeiten für Großunternehmen

Dukung
Sampul Jonathan Rivera: Automatisierung von Facebook Postings (PDF)

Studienarbeit aus dem Jahr 2010 im Fachbereich Informatik – Wirtschaftsinformatik, Note: 2.0, Universität Duisburg-Essen (E-Business und E-Entrepreneurship), Sprache: Deutsch, Abstract: Jeder Zweite in Deutschland hat laut einer Kölner Studie schon mal von Facebook gehört. Mit dieser Popularität und einer aktuellen Anzahl von über 400 Millionen Facebook Mitgliedern gewinnt Facebook an Relevanz im Internet. Neben der Präsentation von realen Personen haben Unternehmen schon längst das Potential von Facebook erkannt und sich über Facebook-Seiten dargestellt. Facebook kann mittlerweile nicht nur über den Browser sondern auch über Desktopanwendungen und mobile Endgeräte erreicht werden. Des Weiteren geht Facebook dem Trend Schnittstellen für Dritte über Application Program- ming Interfaces (API) anzubieten nach. So zieht Facebook mit diesem Schritt mit Twitter, e Bay, Amazon oder Google gleich. Seit Ende Mai 2010 ist es möglich neben Mitgliedern innerhalb des Facebook Netzwerkes auch externe Internetseiten in das Facebook Netzwerk über Social Plugins als Objekt hinzuzufügen. So scheint Facebook seine Grenzen zu öffnen und das Web zu erobern.
Um als Unternehmen für Facebook Mitglieder interessant zu sein ist es nötig in regelmäßigen Abständen Postings über die Firmeneigene Facebook-Seite zu veröffentlichen. Als große Unternehmen werden große Kapitalgesellschaften nach §267 des Handelsgesetzbuches gesehen. So werden zwei von drei folgenden Kriterien für eine große Kapitalgesellschaft vorausgesetzt: über 250 Beschäftigte, über 38, 5 Mio. Euro Umsatzerlös oder über 19, 25 Mio. Euro Bilanzsumme.
Ziel dieser Ausarbeitung ist es nach einer Einführung in die Theorie von Web Services, Weborientierter Architekturen (WOA) und der Offenlegung der Facebook Schnittstellen, einen Überblick der Möglichkeiten von automatisierten Facebook Postings für Groß- und Kleinunternehmen zu geben. Darüber hinaus werden Anwendungsmöglichkeiten von automatisierten Postings bezogen auf
die Immobilienbranche anhand von realen Beispielen und eines fiktiven Beispiels veranschaulicht.

€15.99
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Bahasa Jerman ● Format PDF ● Halaman 47 ● ISBN 9783640935567 ● Ukuran file 0.6 MB ● Penerbit GRIN Verlag ● Kota München ● Negara DE ● Diterbitkan 2011 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 3923853 ● Perlindungan salinan tanpa

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