Penulis: Karsten Kilian

Dukung

Dr. Karsten Kilian promovierte bei Prof. Dr. Torsten Tomczak an der Universität St. Gallen. Parallel dazu hat er mit Markenlexikon.com das größte Markenportal im deutschsprachigen Raum aufgebaut.

6 Ebooks oleh Karsten Kilian

Karsten Kilian: Determinanten der Markenpersönlichkeit

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PDF

Jerman

€49.44

Carsten Baumgarth: B-to-B-Markenführung

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PDF

Jerman

€71.93

Klaas Kramer: Souveräne Markenführung

Auf das Prinzip ‘Souveräne Markenführung’ hat der Markt förmlich gewartet, denn es zeigt den Ausweg aus einem bisher offensichtlich unlösbaren Dilemma. Immer mehr Markenentscheider erleben einen mass …

EPUB

Jerman

€19.99

Karsten Kilian & Ralf T. Kreutzer: Digitale Markenführung

Dieses Buch zeigt, wie die Digitalisierung die Markenführung verändert, beschleunigt und professionalisiert. Die Kundenerwartungen sind gestiegen, die Möglichkeiten eines Dialogs auf Augenhöhe auch. …

PDF

Jerman

€46.99

Karsten Kilian: Marken erfolgreich managen

Mit BEST IDEAS gibt es erstmals einen holistischen Ansatz für das Markenmanagement. Anhand von neun Erfolgsbausteinen als Teil des Würzburger Markenmanagement-Ansatzes erklärt das Praxisbuch anschaul …

PDF

Jerman

€25.99

Karsten Kilian: Marken erfolgreich managen

EPUB

Jerman

€25.99

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6 Ebooks oleh Karsten Kilian

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