Penulis: Kathleen D. Vohs

Kathleen D. Vohs is assistant professor in the Department of Marketing, Carlson School of Management, University of Minnesota. Vohs received her Ph.D. in Psychological and Brain Sciences from Dartmouth College in 2000. She received a postdoctoral research grant from the National Institutes of Health with which she conducted research at the University of Utah and Case Western Reserve University. In 2003, she joined the Marketing Division at the University of British Columbia, where she was awarded the Canada Research Chair in Marketing Science and Consumer Psychology. In 2007, Vohs was named a Mc Knight Land-Grant Professor at the University of Minnesota. Vohs has contributed over 90 professional publications including editing four books. Her theories highlight the role of the self, broadly-defined, including self-control, self-esteem, feelings of self-threat, dieting, bulimic symptoms, sexuality, impulsive and compulsive spending, interpersonal relationships, emotions, decision making, free will, and morality. Her work has been funded by the National Institutes of Health, the Social Sciences and Humanities Council of Canada, the Netherlands Organization for Scientific Research, the Transformative Consumer Research Council of the Association for Consumer Research, Russell Sage Foundation, and the American Cancer Society. Vohs’s leisure activities include yoga, travel, and drinking wine.