Penulis: Kaye Sung Chon

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling …

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling …

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insigh …

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insigh …

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Rece …

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Rece …

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the im …

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the im …

Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality–the mechanisms of hospitality educat …

Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality–the mechanisms of hospitality educat …

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strat …

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strat …

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date …

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date …

Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world”s fastest growing industry, but until now there has been precious little published on the i …

Make the most of the potential for tourism and hospitality in Southeast Asia!Tourism is known as the world”s fastest growing industry, but until now there has been precious little published on the i …

Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective! With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of …

Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective! With a unique combination of academic and personal accounts, Sex and Tourism: Journeys of …

Examine China”s impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China–past, present, and future. Since joining many of its Asia-P …

Examine China”s impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China–past, present, and future. Since joining many of its Asia-P …

Deliver quality instruction to your studentson-campus or off The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based f …

Deliver quality instruction to your studentson-campus or off The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to developing and using print-based and Internet-based f …

Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when peopl …

Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when peopl …

A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academic …

A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academic …

This single volume gives you comprehensive information on Asia-Pacific gaming!Casino Industry in Asia Pacific: Development, Operation, and Impact is a one-of-a-kind comprehensive review of the gaming …

This single volume gives you comprehensive information on Asia-Pacific gaming!Casino Industry in Asia Pacific: Development, Operation, and Impact is a one-of-a-kind comprehensive review of the gaming …

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in …

Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in …

International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of i …

International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of i …

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-ki …

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-ki …

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining ins …

Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining ins …

Managing the Building Design Process explains the designer’s role in the creation of new buildings from the development of the plan through to completion. One key case study is used throughout the bo …

Managing the Building Design Process explains the designer’s role in the creation of new buildings from the development of the plan through to completion. One key case study is used throughout the bo …

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certifi …

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certifi …

Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the pr …

Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the pr …

Find out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist …

Find out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist …

The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that pro …

The practical, user-friendly guide to creating a sustainable future for destinations in developing economies Community Destination Management in Developing Economies is a user-friendly guide that pro …