Penulis: Keillor Bruce D. Keillor

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers consid …

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume.Marketing in the 21st Century and Beyond …

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.International opportunities are not limited to the Fortune 500. Winning in the Glob …

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume.Marketing in the 21st Century and Beyond …

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers consid …

This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon.Covering an array of topics c …

Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of …