KEVIN CLANCY is Chairman and CEO of Copernicus Marketing Consulting, a leading research-driven consulting firm with an international clientele. He is the coauthor of the bestsellers Marketing Myths That Are Killing Business and The Marketing Revolution. He is an Adjunct Professor of Marketing at Boston University and formerly taught marketing and sociology at The Wharton School of Business at the University of Pennsylvania.
PETER KRIEG is President and COO of Copernicus Marketing Consulting. He is the coauthor of Counterintuitive Marketing and Market New Products Successfully. Prior to Copernicus, Krieg was a managing partner at Yankelovich Clancy Shulman, where he managed the firm”s European Operation.
2 Ebooks oleh Kevin Clancy
Kevin Clancy & Peter Krieg: Your Gut is Still Not Smarter Than Your Head
Praise for
Your Gut Is Still Not Smarter Than Your Head
‘Too many companies treat marketing as a communication exercise to
help sales move a few more cases of product out of the door. Your …
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€20.99
Kevin J. Clancy & Peter C. Krieg: Market New Products Successfully
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often …
EPUB
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€120.56
