Penulis: Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look a …

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the b …

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketingand argue that the solution lies not in what we think but in how we think There’s a …

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Bran …

This self-help memoir will ignite your mind and empower you with 10 laws of self-reflection, self-awareness, and self-introspection. It is a guide for critical thinking even under the most suppressed …